LinkedInグループでのアップデート - おばちゃんカリフォルニア行くってよ

The Lean Startup by Eric Ries. Many of the concepts and terms used in the book have become part of everyday conversations around Silicon Valley. Nice, easy read. One quick note on a common misconception about this book: the “Lean” in the title doesn’t mean “cheap”. The “Lean” is borrowed from the term the Japanese auto manufacturers use (lean manufacturing processes) to describe an approach to on-demand iterations. Great book – highly recommended.

Steve Blank’s Four Steps to Epiphany is a seminal work. If you want to read the background thinking behind The Lean Startup, this is it (warning: it’s a bit dense and a bit hard to read – Eric Ries’s book above distills the same concepts down into more readable form).

The Entrepreneur’s Guide to Customer Development is a subtitled “A cheat sheet to the four steps to epiphany” and is a great little book which synthesizes Steve Blank’s methodologies down in a nice, simple, easy-to-understand way. Very well-written, and well-worth the price. Easy airplane read.

Steven Hoffman runs Founders Space here in the Bay Area, and recently wrote Make Elephants Fly, a book on innovation and entrepreneurship. It’s an excellent read – you’ll finish it in one airplane flight.

For anyone thinking of launching and marketing technology products, Geoffrey Moore’s Crossing the Chasm is essential reading. Potential investors are going to ask you how you plan to “Cross the chasm” and you better know what they are talking about!

This is a personal favorite for mine. While not specifically about business, The Tipping Point by Malcolm Gladwell is a fascinating read, filled with insights that are applicable to marketing and communications for any business.

If you are using the Business Model Canvas, this book is an excellent guide.

The Innovator’s Dilemma is a ground-breaking book that looks at how companies can do everything right, become market leaders, and then still fail. The author examines why many established companies are unable to catch “the next great wave”. The concept of “disruptive technologies” is discussed a lot in Silicon Valley these days, and much of the current thinking comes from this book.

hardthings75 One of my favorite recent books. While some people glamorize running a business, Ben Horowitz is brutally honest that it’s largely just really hard work. And the hard thing about hard things is there are no easy answers. Great book – highly recommended.